The fall chill is getting brisker by the day, so now is the time to cuddle up on the couch and binge your favorite shows. With new and returning series making their way onto the small screen, not to mention the return of football, maybe it's time to treat yourself to a new set — one that'll make your cord-cutting dreams a reality. On second thought, change that "maybe" to "definitely," because Amazon has marked down the popular Insignia 50-inch 4K UHD Smart Fire TV to just $190. That's right: a sizable 4K smart TV for under $200!

Broadcast channels show up in the same menu as streamers on the Insignia Fire TV — a smorgasbord of viewing delights for hungry cord-cutters. (Amazon)What reviewers say 💬

With almost 10,000 five-star binge-watchers, this TV is a great way to experience your favorite comfort shows.

Pros 👍

A satisfied customer said: "I bought it for the sound. My granddaughter has this TV ... and one day I heard the sound quality of the music she was playing and made up my mind right then that my next TV would be Insignia."

"What an amazing TV," said one five-star reviewer. "I absolutely love it. ... I got rid of the cable forever. I am a total streamer now."

"I asked some young friends to come over and help me set it up; they must been confused as to why, because all they really did was plug it in and use the remote to set up how the TV instructed," wrote this fan. "I put my Fire stick back in, but all that stuff is already loaded. Old dog, new tricks."

Another reviewer raved, "This is the best TV ever. ... The soundbar I was using barely kept up with the TV's internal speakers. ... Excellent 4K quality display. Much better than my previous 4K LG TV."

Cons 👎

According to this viewer/listener, you may want to keep an eye on your equalizer setting: "Great picture. The one downside is that the sound goes louder during ads."

If you're mounting the TV, you might not have issues — but some users complained about the included legs. "My only complaint is that the legs were difficult to install."

Amazon

Insignia 50-Inch 4K UHD Smart Fire TV$190$300Save $110

This is the ideal screen size for most rooms, whether you're sitting down to binge the latest on Netflix or you're feeling the urge to play your favorite video game.

$190 at Amazon

If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

Looking for more great Amazon tech deals? Check these out:Headphones and earbudsApple AirPods (2nd Generation) $89$129Save $40See at AmazonApple AirPods Pro (2nd Generation)$189$249Save $60See at AmazonLavince Bluetooth Sleep Headphones$16$26Save $10with couponSee at AmazonTVs and home entertainmentInsignia 32-Inch Fire TV$90$130Save $40See at AmazonVizio 40-Inch Smart TV$148$230Save $82See at AmazonHisense 75-Inch Fire TV$800$1,150Save $350See at AmazonTablets and techOtvoc 16-Inch Laptop$356See at AmazonQinlianf 5-Outlet Extender$13$20Save $7See at AmazonApple iPad (9th Generation)$249$329Save $80See at AmazonMarbero Portable Power Station$66$120Save $54with couponSee at AmazonAmazon Fire TV Stick 4K Max$40$60Save $20See at AmazonApple AirTags, 4-Pack$80$99Save $19See at Amazon body.ow-modal-opened #spotIm-conversations-module-wrapper iframe { z-index: 11 !important; } .horizontalLayout .jac-container { margin: auto; width: 100% !important; } .horizontalLayout #spotIm-conversations-module-wrapper iframe { width: 100% !important; }